Their Story
Jay and Rob Rebich started Aupa in late 2022 after a road trip with their two kids made them realize how hard it is to find genuinely clean food on the go. Everything they couldn't find, they built: meat-based energy bars made from real ingredients, produced in their commercial kitchen in Longmont, Colorado, with no fillers, no seed oils, no industrial anything.
Their Story
Jay and Rob Rebich started Aupa in late 2022 after a road trip with their two kids made them realize how hard it is to find genuinely clean food on the go. Everything they couldn't find, they built: meat-based energy bars made from real ingredients, produced in their commercial kitchen in Longmont, Colorado, with no fillers, no seed oils, no industrial anything.
Good to Know
- Based in Longmont, Colorado, with bars made in-house in a USDA-compliant commercial kitchen
- Three flavors: Apex (beef or bison, butter, tallow, honey, nothing else) for strict carnivore eaters; Cranberry Pecan and Blueberry Almond for people who eat mostly meat but not exclusively
- The name Aupa comes from a Basque word meaning "pick me up," which is what their kids used to yell at home
- Beef and bison come from regenerative farms; they source from ranchers who share their values, not just whoever's cheapest
- Ships nationally; sample packs available if you want to try before committing to a case
Good to Know
- Based in Longmont, Colorado, with bars made in-house in a USDA-compliant commercial kitchen
- Three flavors: Apex (beef or bison, butter, tallow, honey, nothing else) for strict carnivore eaters; Cranberry Pecan and Blueberry Almond for people who eat mostly meat but not exclusively
- The name Aupa comes from a Basque word meaning "pick me up," which is what their kids used to yell at home
- Beef and bison come from regenerative farms; they source from ranchers who share their values, not just whoever's cheapest
- Ships nationally; sample packs available if you want to try before committing to a case
Bitcoin Roots
Rob and Jay didn't just add Bitcoin as a payment option; they built the business around it from the start. They buy their beef and bison from Bitcoin-accepting ranchers, run their own Lightning node, and actively hold Bitcoin on the balance sheet rather than converting to fiat. Rob has been outspoken about the connection between food sovereignty and financial sovereignty, and the two have appeared on Bitcoin-adjacent podcasts to talk about all of it.
Bitcoin Roots
Rob and Jay didn't just add Bitcoin as a payment option; they built the business around it from the start. They buy their beef and bison from Bitcoin-accepting ranchers, run their own Lightning node, and actively hold Bitcoin on the balance sheet rather than converting to fiat. Rob has been outspoken about the connection between food sovereignty and financial sovereignty, and the two have appeared on Bitcoin-adjacent podcasts to talk about all of it.