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Earn Bitcoin at The Woolshire: Handmade Wool Pillows from Northern Idaho

The Woolshire gives Bitcoin back on every handmade wool pillow purchase. Here's the story behind the brand and how to start earning sats.

Michael Atwood•March 21, 2026•11 min read

Chase Hill spent nearly three years living alone in a hand-built log cabin in northern Idaho. No electricity. No running water. He heated water on a wood stove to bathe. He charged a flip phone in his truck once a week. Before that, he was train hopping across America, searching for something he couldn't name yet.

Today, Chase and his wife Sierra own a wool mill, make pillows by hand, and every customer earns Bitcoin back when they buy one.

Who Is Chase Hill?

Chase Hill is the founder of The Woolshire (also known as The Woolshire Woolen Mills), based in the Sandpoint area of northern Idaho. He grew up as a hands-on builder, the kind of person who'd rather figure something out by doing it than by reading about it.

In his twenties, he lived a life most people only fantasize about. He rode freight trains across America. He taught himself to build log cabins by studying old books and YouTube, figuring if American pioneers could do it centuries ago, he could do it with a few modern advantages. He built three houses by hand over the years, the first being a cabin in the mountains where he lived off-grid for nearly three years.

That time alone shaped how he thinks about quality, materials, and what actually matters in a product. When he eventually came down from the mountain, got married, and started a family, he brought that intentionality with him.

How Did The Woolshire Start?

Chase and Sierra got married in 2019 and built their home together in northern Idaho the following year, doing most of the construction themselves without a contractor. When their son Frederick was born in March 2022, they started paying closer attention to what was in their home.

Chase had already been thinking about materials from his years in construction. He'd spent days cutting plywood and cement fiber siding, breathing in chemical glues and formaldehyde, getting sinus headaches and migraines from the offgassing. He started questioning what they were building with, wearing, and sleeping on. At one point he started throwing out everything he owned that was polyester. Sierra, as he puts it, grounds him a little.

When they went looking for an organic crib mattress, they found brands wrapping polyester fill in an organic cotton case and calling it natural. You could still smell the offgassing through the fabric. That didn't sit right.

So they made their own wool mattress. Then they made pillows. Then they realized other people might want what they'd made.

They took a trip to Montana with Frederick, who was about two weeks old at the time, to visit a wool mill that had been operating since the early 1900s. The couple who ran it taught them how to make pillows and encouraged them to start a business. Chase posted the idea on Twitter, ran a poll for logos, and got more engagement than he'd ever seen on his account.

The Woolshire was born from there, bootstrapped entirely. Chase worked construction, Sierra nannied, and they used savings from selling a cabin to fund operations out of their unfinished basement.

From Basement to Wool Mill

In late 2024, the longtime owners of the Montana wool mill that had been supplying The Woolshire decided to retire. Rather than let the vintage equipment get scrapped or shipped overseas like so many other American mills, Chase and Sierra bought the entire operation.

Banks weren't interested. They were denied business loans repeatedly. So they mortgaged their own house with a high-interest loan, bought land in Idaho, and built a 6,600 square foot commercial shop with sewing space. They even added an apartment above it, just in case things didn't work out.

Through 2025, they disassembled the vintage machinery in Montana, some of it dating back to the 1960s, and moved it piece by piece to Idaho. By late 2025 they were reassembling equipment, producing their own batting, and hiring locally.

The Woolshire is now vertically integrated. They buy raw wool from Northwest ranchers, clean and card it themselves, and sew finished pillows in-house. The goal is to outgrow this space, buy a bigger mill later, and keep expanding American wool manufacturing. They see it as reviving an industry that consolidation and offshoring nearly killed.

What Makes The Woolshire Different?

The Woolshire makes handmade wool pillows using two ingredients: virgin wool and organic cotton. No polyester fill, no chemical flame retardants, no synthetic foam, no glues.

Most pillows are filled with polyfill, a petroleum-derived polyester that undergoes heavy chemical processing to turn crude oil into a fiber. Memory foam, Purple, and similar products are variations of the same synthetic base. You spend a third of your life with your face pressed into these materials, breathing in whatever they're offgassing. Industry recommendations say to throw synthetic pillows away every two years because of dust mite buildup. Wool pillows can last a lifetime. The couple who originally taught Chase and Sierra to make pillows had been using theirs for 20 years.

Wool is naturally flame retardant, so it doesn't need the chemical treatments that synthetics require. Chase did a demonstration on Twitter where he lit polyester polyfill on fire. Without flame retardants, it essentially explodes. With flame retardants, it melts. Wool just chars slowly and self-extinguishes. It's also temperature-regulating, moisture-wicking, hypoallergenic, and dust mite resistant, because the fiber structure physically prevents mites from penetrating.

The Woolshire now processes their own wool in-house at their Idaho mill, using raw wool from Northwest ranchers cleaned with organic biodegradable soap. Their cotton covers are USDA-certified organic and GOTS-certified, grown on family farms in Lubbock, Texas. It's a long-staple, pre-hybridization variety, the kind of cotton that's been grown for centuries before GMO strains took over the industry.

Their lineup includes a classic wool pillow with adjustable fill and an organic toddler pillow sized for kids over two.

Why Does The Woolshire Offer Bitcoin Rewards?

Chase's approach to money mirrors his approach to materials. He mortgaged his house instead of taking venture capital. He bought a wool mill instead of outsourcing. He builds things himself, owns the process end to end, and doesn't take shortcuts.

Bitcoin fits that pattern. It's the same reason he chose wool over polyester: he'd rather hold something real than something synthetic. The Woolshire offers Bitcoin rewards on every purchase through the Bitcoin Rewards platform, and it's a natural extension of how Chase and Sierra think about value, quality, and independence.

How Do You Earn Bitcoin at The Woolshire?

You earn Bitcoin at The Woolshire through the Bitcoin Rewards platform on every purchase. Here's how it works:

Shop at thewoolshire.com and pick your pillow.
Claim your Bitcoin rewards. Opt into marketing during checkout to receive your rewards by email, or look for the claim link on the order confirmation page.
Refer friends for a bonus. Share your referral link and you both earn on each purchase.

You don't need to pay with Bitcoin to earn rewards. Any payment method works. The Woolshire is one of many brands on the Bitcoin Rewards marketplace where you can stack sats just by shopping.